
Advertising is all about catching your eye. Sometimes it’s for irrelevant, useless shit and other times it’s a genius idea for a great cause. This new campaign for The Red Cross reflects just that. Using powerful imagery and a clear-cut message– that of awareness, tolerance and compassion– they convey the most important parts of altruism. Do your part, whatever that may be: donating blood, donating time and/or donating (at least) your thoughts.


-SamSun
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